Past Programs
Advertising - 2010
'Sentiment analysis' - mining your emotions
29/06/2010
Privacy advocates are expressing new concerns about the way personal information from social media sites like Facebook and Myspace is being used. It relates to something called 'sentiment analysis' or 'sentiment mining'. This is where online conversations are mined for the sentiments they express - and then exploited by advertisers. So if you write 'I feel like pizza' online then you could be quickly targeted with pizza ads.
Friday panel talks cigarettes
30/04/2010
In past decades, cigarettes were promoted not just as a pleasant pastime, but often as a 'healthy' life-style choice. But from midnight last night the price of a packet of cigarettes rose by over $2. And in a world first, all cigarettes are to be sold in plain white packages from July 2012. This means that the last billboard for cigarette manufacturers, their packaging, will be removed. But will this strategy work or will the marketing experts find ways around it?
On today's panel we have Simon Chapman and Dr Con Stavros. Simon Chapman is a professor in Public Health from the University of Sydney and a sociologist with a PhD on the semiotics of cigarette advertising. And Dr Con Stavros is a marketing, advertising and branding expert at RMIT in Melbourne.
